In an era where digital media shapes our understanding of health, Nazra Izhar’s research explores the critical intersection of health communication, strategic messaging, and the pervasive influence of digital platforms. She investigates how persuasive messaging can effectively shift public perceptions and behaviors around health issues. By examining the role of social media in disseminating health information, strategies for enhancing health awareness, and the impact of cultural contexts on messaging effectiveness, her work aims to uncover innovative approaches that resonate with diverse audiences and drive meaningful health outcomes.
Nazra Izhar’s research spans the intersection of health, digital media, and strategic communication, with a strong focus on improving health outcomes through culturally resonant messaging. Her dissertation uses a mixed-methods approach to examine how nonprofits in India and the U.S. communicate about mental health. Through in-depth interviews with organizational stakeholders and quantitative content analysis of social media messaging, she explores the role of culture in shaping communication strategies and offers practical insights for reducing stigma and enhancing public engagement.
Fluent in both qualitative and quantitative methods, Nazra is committed to research that bridges theory and application. Her future projects explore climate anxiety, peer-led support systems, and the emotional toll of infertility—emerging challenges that require strategic, inclusive, and culturally aware communication.